Labour and the polls

When Andrew Little was first elected to the Labour leadership last year, everyone I knew seemed a little dumbfounded. No one, whatever their political stripes, thought him a good choice, with their reasons generally ranging from his apparently humourless personality to his union credentials. Labour had doomed itself, was the general consensus.

Of course, Mr Little then failed to make a right hash of things. In fact, with his “Cut the crap” soundbite, he got a fair bit of positive press coverage, and seemed to have united many Labour Party doubters behind him.

Nonetheless, despite that good initial run of form from him, the mood from the streets of Gisborne, Rotorua and wherever else I wandered remained circumspect. People expected Little to come a cropper sooner or later (perhaps sooner rather than later), and they were hardly likely to switch allegiance to (or back to) Labour until the party had shown it could offer some degree of basic competency.

On Sunday, we had the first television poll of the year: TV3’s Reid Research poll. There was good news for Labour – it was on 29.1%; up 3.5% (or up 4% on its election night result) and close to the near-respectability figure of 30%. And 55% of voters thought that Mr Little was “potentially a better match for Mr Key than his predecessors”.

Leaving aside the usefulness or otherwise of including the word “potentially” in that last polling question, the results really aren’t great news for Labour. For a start, National was up 5.3% to 49.8% (or up 2.8% on their election night result). Labour’s rise in support didn’t come from National…

It’s the post-election summer, and until this frenetic last week, politics has been off everyone’s agenda. With no media exposure, the smaller parties have suffered:

  • The Greens were down 5.1% to 9.3% (or down 1.4% from election night), having had little more than bad publicity since the election after their lacklustre 10.7% showing.
  • NZ First is on 6.9%, down 1.9% on its election night result (although down just 0.2% on the pre-election TV3 poll).
  • The Conservatives are on 2.7%, down 2.2% from the last TV3 poll and down 1.3% from the election.
  • Internet Mana are on just 0.6%, down 1.4% from the last TV3 poll and down 0.8% from the election.

Labour and National have basically just profited from the usual post-election lack of exposure that the minor parties tend to suffer. Labour’s 29.1% leaves the party no closer to governing. National’s back in governing alone territory.

And Andrew Little’s preferred Prime Minister rating was just 9.8%. It’s not a dreadful debut, but it’s still 2.5% less than the terminally disliked David Cunliffe was polling.

Really all that can be said about the TV3 poll results are that there is still more than two and a half years to run until the next election, so it’s early days yet. Plenty of time for Little and Labour to build on an error-free Parliamentary term. Or plenty of time for an implosion.

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