Where are Labour’s billboards?

On Sunday, I drove from Gisborne to Katikati, through Opotiki, Te Puke and Tauranga. Yesterday afternoon/evening, I made the return journey. One thing I noticed is that National Party billboards popped up regularly, mixtures of individual candidates’ billboards (simply stating National and the candidate’s name) and the party billboards featuring John Key and the “Working for New Zealand” slogan. There was a healthy dose of Maori Party and Mana and Internet Mana billboards too, as they duke it out in Ikaroa-Rawhiti and Wairiki.

Labour Party billboards? Not so much. Almost non-existent, in fact. Certainly outnumbered at least ten to one by National.

Is Labour giving up on winning votes outside Auckland, Wellington and Christchurch? Sure, it’s a stretch of solidly safe National seats (Anne Tolley in East Coast through to Simon Bridges in Tauranga), but seeing more Maori Party and Internet Mana billboards than Labour billboards was a surprise.

What’s the situation like in other provinces?



  1. Dad and I were driving down State Highway 1 the other day, and noticed a very similar thing. Same on the run into Rotorua on the first weekend they were allowed up. I think in rural areas Labour’s issue is that most of the land near the main roads are owned by farmers, who aren’t keen on Labour.

    1. I’d imagine that’s a big part of it. But it’s apparent even within the less-rural areas too. Also, you’d have to assume that most farmers aren’t huge fans of the Maori Party or Mana / Internet Mana, but even those parties were out-billboarding Labour.

      Whatever the reason, it’s a huge swathe of the country where Labour is currently getting almost no roadside representation!

      1. I think the Mana/Maori Party have the advantage that a lot of the land that isn’t owned by farmers is owned by Maori/Maori groups. Plus some farmers may allow Maori Party signs as it can be seen as helping the National Party.

  2. Doesn’t the National Party pay a contractor to put up their hoardings?. Labour relies on volunteers – most of who are working during the day, and can only use the weekends to get their hoardings up … so they take a bit longer to all go up.

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